Program Overview

The BBA/BBA(H) program at South Asian University is an entry-level course that offers a comprehensive introduction to core business principles. Designed for recent secondary school graduates and those new to the corporate world, the curriculum provides a strong foundation in management, finance, marketing, and related fields.

Emphasising experiential learning, the program incorporates case studies, internships, and interactive projects to develop analytical thinking and risk assessment skills. With a strong focus on practical learning at its core, students gain industry exposure and are well prepared for professional roles or further academic studies. Integrated technological proficiency ensures graduates are equipped with essential business competencies, shaping them into future-ready leaders.

Exit Options

• Exit after 1 year: Certificate in Business Administration
• Exit after 2 years: Diploma in Business Administration
• Exit after 3 years: Bachelor of Business Administration

Eligibility

A candidate must have passed class 12 or any equivalent qualifying examination (in any discipline) with a minimum of 50% marks (or equivalent grade).

It is desirable to have English language proficiency. The applicant must also possess basic digital literacy.

Seat Matrix

Scholarship: 25% tuition fee concession is available for:

• Current SAU Students
• SAU Alumni
• Teachers from SAARC countries

The installment policy for all virtual campus degree programmes follows SAU’s standard policy.

Admission Process

Candidates who meet the eligibility criteria can enroll in the program.

Course Structure