SOUTH ASIAN UNIVERSITY

A University Established by SAARC Nations

SOUTH ASIAN UNIVERSITY

A University established by SAARC Nations

FM
Faculty of Management

MS Business Analytics

The MS in Business Analytics is a two-year, industry-oriented postgraduate program designed to develop advanced analytical, managerial, and decision-making capabilities for the modern data-driven business environment. The programme course structure is a perfect blend of theory and practical application. The program integrates analytics, artificial intelligence, business strategy, and domain specialisation to prepare graduates for leadership roles in business analytics. With a strong emphasis on experiential learning, industry-centric coursework, and high-impact networking opportunities, students gain cutting-edge managerial expertise essential for executive roles.

The curriculum is carefully structured to provide a strong foundation in analytics tools, business management, and research methods in the first year, followed by specialization, industry exposure, and applied research in the second year. A student can opt for dual specialization from the bundle of Financial Analytics, Marketing Analytics, People Analytics and Operations Analytics. The program emphasizes hands-on learning through practical labs, internships, and a dissertation project.

 

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