SOUTH ASIAN UNIVERSITY

A University Established by SAARC Nations

SOUTH ASIAN UNIVERSITY

A University established by SAARC Nations

SVC
SAU - Virtual Campus

Communication Design and Graphics

Course Overview

This course focuses on the visual aspect of communication and helps students develop creative ideation and critical thinking skills. It enhances understanding of the design process through demonstrations and hands-on training.

It leads to comprehension of design principles, forms, typography, and methodologies for successful communication of ideas, narratives, concepts, and identities through various media. Students will be able to apply the tools and technologies that prepare them for design practice and management in collaborative environments.

Eligibility

A candidate must have passed 12th standard.

This course is open to students and professionals who want to explore facets of communication and expand their visual skills through design and graphics.

Programme Duration

3 Months – 40 Hours

Fee Structure

Course Fee: USD 120 / INR 10,440

Scholarships: SAU-VC short-term course concessions:

  • 50% for current SAU students
  • 25% for SAU Alumni
  • 25% for Teachers from SAARC Countries

Installment Option:

Students can pay the full fee upfront or in two installments. Choosing the installment option adds a registration fee of USD 20, making the total fee USD 140 (2 × USD 70).

Admission Process

Candidates who meet the eligibility criteria can enroll in this course through the Admission Website of South Asian University.

Course Structure

INTRODUCTION: 2 HOURS

  • Introduction to SAARC and SAU
  • Student-Teacher Exchange: Aspirational Action Plan

MODULE 1 – 10 HOURS: COMMUNICATION AND DESIGN CONCEPT

  • Visual Communication
  • Understanding design and graphics
  • Design aesthetics, elements & principles of design
  • Typography, colour psychology and application
  • Software Training: Adobe Photoshop, Adobe Illustrator

MODULE 2 – 11 HOURS: CREATIVE DESIGNS

  • Concepts of Logo Design
  • Poster Design, Brochure Design
  • Packaging Design, Advertising Design
  • Software Training: Adobe Photoshop, Adobe Illustrator

MODULE 3 – 9 HOURS: DIVERSE DESIGN PROJECTS

  • Design Project: Corporate/Brand logo & Logotype
  • Use of corporate colours, fonts as per the concept
  • Designing of Visiting Card, Letterhead, Envelop, Docket Folder, etc.

MODULE 4 – 5 HOURS: BROCHURE DESIGN PROJECTS

  • Corporate Brochure Design (12 pages)
  • College Prospectus Design (8 pages)